Why Brand Values Matter

There’s Value in Your Brand Values

The relationship between businesses and their customers has never been more complex. For many people, a purchase is more than a transaction — it’s a show of support for a brand that supports something they believe in. When people find a company that shares their values, they buy more, pay more and come back for more.

  • 74% of people say brands should try and make the world a better place. 
  • 52% of people have bought a brand for the first time because of that brand’s values.
  • 54% believe companies should take a stand on issues, even if they disagree with the stance.