Insights

The Values Economy Research Project

Vrity, in partnership with Toluna, conducted survey-based research to understand how 2020 changed consumers. The results showed that 2020 was a tipping point for the Values Economy. Now more than ever, consumers want to support brands that share their values and they are willing to vote with their wallet.


This data is important for modern branding strategy. Values are the new differentiator, not price or features. Consumers are willing to pay more, some significantly more, to support the brands that are making the world a better place.


This infographic contains the highlights from the research and key takeaways for brands looking to thrive in the Values Economy.