Commentary
Being One with Consumers and Values
When developing brand values, it’s important to consider how you’ll differentiate yourself; how your business will stick in the mind of consumers to become something
When developing brand values, it’s important to consider how you’ll differentiate yourself; how your business will stick in the mind of consumers to become something
Some values just matter more. Basic business values like affordability and quality never cease to be important to consumers. And then there are values that
Reposted from The Wise Marketer As the world celebrates the beginning of 2022, while living and operating in what is arguably year 3 of the global
Investor Terry Smith made headlines this week by taking a critical stance on values marketing. Specifically in his crosshairs is Unilever’s Hellmann’s brand. Does mayonnaise
When developing brand values, it’s important to consider how you’ll differentiate yourself; how your business will stick in the mind of consumers to become something
It’s a New Year full of new opportunities. Naturally, there’s one thing on everyone’s mind – health. It’s the classic New Year’s conundrum: how will
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