How a wrestling start-up is showing the importance of employee empowerment World Wrestling Entertainment (WWE) has been the undisputed champion in professional wrestling for decades.

Last week, Patagonia made headline news. Each story begins like this: “Patagonia Dumps Jackson Hole,” or “Patagonia Blacklists Ski Resort,” or “Patagonia Boycotts Jackson Hole.”

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For decades, Net Promoter Score has been a standard catch-all brand sentiment score. Part of the NPS appeal is its simplicity; promoters minus detractors. For