Commentary
Meet the NPS for the Values Economy
For decades, Net Promoter Score has been a standard catch-all brand sentiment score. Part of the NPS appeal is its simplicity; promoters minus detractors. For
For decades, Net Promoter Score has been a standard catch-all brand sentiment score. Part of the NPS appeal is its simplicity; promoters minus detractors. For
Toyota has a problem, but not the one you think it does. Monday, Axios released a report which showed Toyota has made 37 donations to
Article by Sara Savat : Reposted from the Washington University Newsroom Vrity & Bauer Leadership Center White Paper Today’s consumers are more attuned to brands’
A few brands always come to mind when talking about the Values Economy — Ben and Jerry’s, Dove, Nike, Patagonia. The Values Economy has hit
When you think of The Values Economy, the most popular examples are brands using their influence to make a stand on social issues — Nike
The following guest blog post is written by Alan Williams and Samuel Williams, authors of “The Values Economy: How to deliver purpose-driven service for sustained
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