Your Values are your valuation

When I was in college I bought my dad a Christmas present from the mall-based “Positive Slogans” store. It read, “A hundred years from now it will not matter what my bank account was, the sort of house I lived in, or the kind of car I drove… but the world may be different because […]

Vrity started with George Floyd

In the weeks following his death, I watched brands struggle with how to respond. Some brands donated money, others just put out a statement, some did nothing. As a data scientist, I couldn’t help but wonder how these companies were measuring the effect on their actions and inactions. Some might argue that efforts to further […]