Leadership

We knew customers wanted brands to do more...

Vrity was founded in 2020 in St. Louis, Missouri by Jesse Wolfersberger and Chris Copeland. We witnessed the power brands have when they put their money and energy behind the values they hold. We also observed that these efforts were sporadic and only surfaced in major moments instead of every day.

We knew customers wanted brands to do more, but there was a black hole of data when it came to values. As marketing agency veterans, we knew that without data, companies were never going to risk taking action that went against established behavior. That’s why we created Vrity.

Jesse Wolfersberger
Jesse Wolfersberger is the former Chief Data Officer for Maritz Motivation. He led data and AI strategy for the company’s 450 million participants across customer loyalty, employee experience, and sales incentives. Jesse’s hobby is baseball, where he’s used his data science skills to consult for Major League teams.
Chris Copeland

Chris Copeland has over 25 years of leadership experience in business strategy, advertising and technology. Chris has held senior roles in and worked with some of the largest brands in the world. He embraces the mantra of “Doing smart stuff with decent people.” Chris spends his free time as a youth baseball coach and start-up mentor.