Vrity was founded in 2020 in St. Louis, Missouri by Jesse Wolfersberger and Chris Copeland. We witnessed the power brands have when they put their money and energy behind the values they hold. We also observed that these efforts were sporadic and only surfaced in major moments instead of every day.
We knew customers wanted brands to do more, but there was a black hole of data when it came to values. As marketing agency veterans, we knew that without data, companies were never going to risk taking action that went against established behavior. That’s why we created Vrity.
Chris Copeland has over 25 years of leadership experience in business strategy, advertising and technology. Chris has held senior roles in and worked with some of the largest brands in the world. He embraces the mantra of “Doing smart stuff with decent people.” Chris spends his free time as a youth baseball coach and start-up mentor.