Brand Measurement for the Values Economy.
We are in a new era of marketing — the values economy — where consumers care on a deeper level where their money goes. Vrity data shows values alignment is twice as important to consumers as price, quality, or customer experience. Doing good is good business and Vrity is the data company that measures values equity for brands.
The first step to maximizing values equity is clarity of your current Brand Values. Take the brand values audit now to see what you value most.